L'Oréal makeup masterclass, live to Zoom
A three-camera live masterclass linking makeup artists in the room with influencers around the world.
The job
A 90-minute product masterclass needed to look beautiful on camera and still feel like a live conversation between makeup artists in London and influencers joining remotely.
What we did
We filmed with three cameras in a penthouse hotel room in Central London, prepared and dressed by the producer, Duck Productions. The schedule was shared in a Google Sheet, and a week before the show we ran a 30-minute Zoom test to check the layouts of their uploaded assets.
On the day we took three hours to set up and two to test Zoom, cameras, audio and graphics with the client’s team. Then we joined the call on time.
Outcome
Makeup artists explained their techniques and the finished looks on models, live to influencers on Zoom, through to the final Q&A.
