Celys interviews and press launch, London Fashion Week
Two-camera leadership interviews, then the technical production for the press launch the same week.
The job
Celys was launching a new renewable polyester at London Fashion Week and needed its leadership on camera explaining it, plus technical production for the press launch.
What we did
Two of our team set up two cameras, lights and microphones in an empty studio in a fashion warehouse in East London. We borrowed set pieces from neighbouring workshops to build a clean, fresh look. The leadership team and journalists talked through the state of fast fashion and the new product.
Later that week we ran the press launch: playback of the interviews, live-mixed audio, recordings and background music during the networking.
Outcome
Everything was recorded on site with a live reference cut. Two days of post-production produced short segments, a highlights reel, a portrait social reel and a long-form master.
