SOLO

Green-screen TV interviews for AstraZeneca

Live green-screen contributions to international news channels from AstraZeneca's London office.

Client
AstraZeneca
Where
Central London
Package
SOLO
Green screen, camera and soft light set up in an office meeting room

The job

AstraZeneca's senior leadership needed to give live TV interviews to international news channels on the morning of its financial announcements, without leaving the office.

What we did

We set up a green screen in AstraZeneca’s Central London office the day before and ran test calls with each TV channel. The client booked the presenter spots and copied us into the email chains, and we confirmed the technical details directly with each studio.

From 6am on the day we were on site for TV spots spread through the morning.

Outcome

Senior leadership delivered live interviews to multiple international outlets, while PR, Investor Relations and the leadership team were left free of technical worries.

  • Compact contribution encoder and cabling on a table
  • Executive seated in front of a green screen, seen past the camera